Public relations is more than managing sentiment or having the right answers to questions. It's about attaining the vision behind your brand. AviJu provides everything from A to Z to suit your needs.

Public Relations/Marketing/Event Management Consulting: We maximize non-profit client's fundraising efforts by implementing fundraising and branding strategies.

Consulting Services:

• Event Management: donor soliciting, donor tracking & contribution analysis, attendance tracking/analysis, coordinating with caterers, vendors and sound personnel, coordinating staff and volunteers for the events, coordinating silent auctions, write scripts and event rundowns for organized leadership.

• Public Relations: create PR opportunities for events to pitch to the media, keeping the mission statement top of mind in the public through free press, facilitate crisis management.

• Media Relations: draft press releases, manage the organization/brand message with the media, handle onsite media at events, prep organization’s leadership for on air and media interaction, and arrange sets for on air visuals.

• Graphic Design: create promotional materials/program books for events, designed museum quality, historical display panels for several fundraising events, one of which is on permanent display at Larkin at Exchange.

• Present update to board members, and various miscellaneous needs of the organization, manage business requirements for the development team for web development, manage social media presence.

A thoughtful public relations strategy anticipates risk and adapts for the unexpected. It increases sentiment in the face of uncertainty by reflecting your core values to the consumer. When surprises come, they should be opportunities to further your mission.


Work Samples

Here are some samples of the work I have done for clients.


About Me

My entire career has been spent in advertising and public relations. Beginning at an advertising agency working on the McDonald's account was an excellent way to learn the industry. My first boss was an incredible mentor who offered me the freedom to craft my position into what I saw fit. I inherently created a PR department within our satellite office and that is where my story really begins.

My degree in communications and broadcasting along with starting off in a smaller media market made it easy to connect and partner with all the local media.

When the timing was right, I put my focus on raising two of the most incredible human beings I know, our two children - Aviya and Judah.

Stepping away from daily office routines didn't mean I stopped using my skills. I spent those years offerring my ability to benefit charities including 10 years working with the Ronald McDonald House Charities Golf Classic.

As the children grew older, and I had the opportunity, I decided to open my LLC (AviJu). It was a great fit. Owning your own consulting company is a wonderful growth tonic for one's skill - wearing every hat there is: bookkeeper, consultant, salesperson, IT, etc.

When my husband received his opportunity in Washington D.C., I looked forward to another great chance for growth - moving into one of the largest markets in the country.

I am a life-long learner, and have a lot to offer in experience. I cannot wait to see what comes next...